Awarded as the Best Rewards & Incentives Software in 2025

Delight recipients with personalized gift cards from 10k+ brands using Xoxoday

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Make Rewarding Effortless with Gift cards

With Xoxoday, send rewards and incentives in the form of digital gift cards with a click of a button. Unlock access to over 8K+ gift cards from the top global brands, ranging from electronics to gold and jewellery gift cards.

Powering rewards across the globe

10K+

Branded Gift Cards

30+

175+

Countries

65Mn+

End Users

All-in-One Xoxo Card: One Card, 10k+ Options

Unparalleled Choice

Every Xoxo card comes with a unique reward code, redeemable on the world's largest reward marketplace.

Instant Gratification

Deliver your gift immediately via email or SMS.

Flexible redemption

Set a custom expiration date to encourage timely use of the card.

Global Appeal

Choose your preferred currency and denomination to suit any recipient.

Brand it your way

Add a personal touch with a special note, incorporating your brand colors and logo.

Explore the Broadest Range of Gift Card Categories

Choose from a wide range of options, from retail to work and necessities  to luxuries, to send and deliver custom gifts for any purpose.

Harness the power of gift cards

Foster loyalty and engagement by leveraging our expansive catalog of gift cards from the most popular global brands

Instantly deliver rewards

Gift cards are delivered instantly via email or SMS, making them a very easy and hassle-free gifting option, suitable for any occasion, milestone, and use case.

Send gift cards in bulk

With the option to buy and send from one to thousands of gift cards in bulk, businesses have the flexibility to send rewards to multiple recipients with just a few clicks.

Personalized email & SMS

Gift cards can be sent with unique personalized email and SMS messages with your brand logo, colors, creative imagery, and a special note.

Track and report

Monitor rewards delivery and redemption status in real-time while having a bird's-eye view of your budget and expenses.

Cross Currency Support

Facilitate global rewarding with multi-currency support. This feature ensures accurate value conversion and seamless experiences for recipients worldwide.

Multi-lingual Support

Enhance accessibility with multi-language support across all reward touchpoints. This feature increases engagement within your global reward programs.

Sending a gift card with Xoxoday is effortless with these 3 easy steps

Send Rewards

Recepients select a Gift Card

Recipients browse through a variety of top brands and choose their preferred gift card using the rewards they’ve received.

Instant Redemption

The gift card is delivered instantly via email or SMS, and recipients can redeem it either online or at the brand’s physical store.

Gift cards for every use case

Appreciate, incentivize, or engage your employees, customers, and partners across 175+ countries with gift cards from the top global brands

What sets Xoxoday apart as a rewards platform

Extensive reward catalog

Access over 10 million rewards in 30+ categories, redeemable in 175+ countries.

Global flexibility

Distribute rewards in multiple currencies and custom denominations, tailored to global teams.

Seamless integrations

100+ native integrations and versatile API libraries for effortless implementation.

Customizable experience

White-label capabilities for a personalized and seamless user journey.

5000+ customers globally use Plum to fuel growth

"Very responsive with 100% uptime"

Thanks to Plum, we can now automate the incentive procurement and distribution, thus saving high costs and time. The overall online respondent experience has also been excellent.

Ravi Gour - Regional Panel Leader (Asia-Pacific), Nielsen

"The platform is self served, quick to set up, easy to use"

The value addition came in with the ability to create landing pages that triggered to show localized rewards, which helped our business in driving engagement. I also appreciate the excellent reward redemption support that you guys provided.

Sandeep John - Head of field marketing, SE Asia, Freshworks

“A Superpower for growth marketers”

Plum is that superpower that every growth marketer can do so much with! Plum has been a great value addition to Xero. We achieved a 20% growth year on year and it’s a brilliant performance for us.

Matt Wale - Head of Growth Marketing, Xero

"Increased rewarding efficiency - 52% of employees"

Our employees really like the Plum rewarding process. The customer service that they offer is exceptional and commendable. That was the most important criteria for us to decide on them.

Human Resource Business Partner, H&M

"100% customer resolutions within SLAs"

Plum has an edge over the other aggregators and the brands because of meagre number of options they provide for redemption. The rewards dashboards method of rewarding is a drastically quicker and smarter way to implement rewarding strategies.

Biju Samuel, Capgemini

Enterprise grade platform that is fully secure and designed to scale

Data protection is of utmost importance at Xoxoday, and we are committed to providing a safe, secure, and compliant loyalty ecosystem for businesses.

Frequently asked questions

How Xoxoday offers gift cards?

Xoxoday offers a global gift card solution with over 10,000 brands, allowing businesses to send personalized, instant gift cards.

How are gift cards delivered?

Gift cards are delivered instantly via email or SMS, ensuring immediate gratification for recipients.

Can I customize the gift card experience?

Yes, you can personalize gift cards with custom messages, brand logos, colors, and more.

Can I send gift cards in bulk?

Yes, Xoxoday allows businesses to send one to thousands of gift cards with just a few clicks.

Are there currency and language options?

Xoxoday supports multiple currencies and languages, making it easy to send gift cards globally.