Awarded as the Best Rewards & Incentives Software in 2025

Delight recipients by gifting merchandise from top brands using Xoxoday

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Exciting merchandise reward options for every need

Delight your customers, employees, or partners with seamless redemption of rewards against hundreds of physical products from the top global brands, without the hassle of sourcing vendors or fulfilling orders.

Wide range of categories to choose from

Gift your recipients the freedom of choice with products spanning across multiple interesting categories

Audio Accessories

Beauty products

Electronics

Home & Kitchen

Jewellery

Kids

Lifestyle & Fashion

Luggage & Travel

Mobiles

Sports And Fitness

Video Games

Watches

Unlock the power of merchandise rewards

Create lasting memories by leveraging our expansive catalog of products from the leading and most popular global brands

Long-lasting physical rewards

Unlike cash and other short-lived rewards, merchandise products remain with the recipients for a longer duration, creating a deep-rooted connection with your organization.

Excitement of something new

Physical merchandise products empower recipients to fulfill their wants with products that they need in their day-to-day life or ones that they have been looking to purchase.

Higher motivation and lifetime value

Exciting products that cater to the specific wants and desires of the recipients, act as a great motivator for them to come back for more, significantly increasing the lifetime value.

Deliver delight in three easy steps

Reward recipients

Spread the joy by sending Xoxo Reward Points, Xoxo Reward Code or Xoxo Reward Link to your recipients

Browse and redeem

Recipients can browse through the merchandise products, purchase against their Xoxo rewards or by making a payment, and enter their shipping address for delivery

Delivered!

Sit back and relax while the orders are seamlessly fulfilled by Xoxoday and delivered directly to the recipients

Reward meaningful products at each step of the journey

Whether it’s for successful referrals or to send gifts to your customers and employees, deliver happiness by sending useful merchandise rewards through Plum.

What sets Xoxoday apart as a rewards platform

Extensive reward catalog

Access over 10 million rewards in 30+ categories, redeemable in 175+ countries.

Global flexibility

Distribute rewards in multiple currencies and custom denominations, tailored to global teams.

Seamless integrations

100+ native integrations and versatile API libraries for effortless implementation.

Customizable experience

White-label capabilities for a personalized and seamless user journey.

5000+ customers globally use Plum to fuel growth

"Very responsive with 100% uptime"

Thanks to Plum, we can now automate the incentive procurement and distribution, thus saving high costs and time. The overall online respondent experience has also been excellent.

Ravi Gour - Regional Panel Leader (Asia-Pacific), Nielsen

"The platform is self served, quick to set up, easy to use"

The value addition came in with the ability to create landing pages that triggered to show localized rewards, which helped our business in driving engagement. I also appreciate the excellent reward redemption support that you guys provided.

Sandeep John - Head of field marketing, SE Asia, Freshworks

“A Superpower for growth marketers”

Plum is that superpower that every growth marketer can do so much with! Plum has been a great value addition to Xero. We achieved a 20% growth year on year and it’s a brilliant performance for us.

Matt Wale - Head of Growth Marketing, Xero

"Increased rewarding efficiency - 52% of employees"

Our employees really like the Plum rewarding process. The customer service that they offer is exceptional and commendable. That was the most important criteria for us to decide on them.

Human Resource Business Partner, H&M

"100% customer resolutions within SLAs"

Plum has an edge over the other aggregators and the brands because of meagre number of options they provide for redemption. The rewards dashboards method of rewarding is a drastically quicker and smarter way to implement rewarding strategies.

Biju Samuel, Capgemini

Enterprise grade platform that is fully secure and designed to scale

Data protection is of utmost importance at Xoxoday, and we are committed to providing a safe, secure, and compliant loyalty ecosystem for businesses.

Frequently asked questions

How are rewards sent to recipients?

Rewards are delivered via Xoxo Reward Points, Codes, or Links, which recipients can use to browse and redeem merchandise.

How does the redemption process work?

Recipients browse the merchandise catalog, redeem rewards, or pay if needed, and provide their shipping details for delivery.

Is the platform secure?

Yes, Xoxoday’s platform is enterprise-grade, ensuring data protection and compliance for secure transactions.